Chapter 4. Selling the DreamFor the past 50 years, the ability to go where you please and when you please has been an enduring theme in VW camper advertising — even the new VW T5 camper brochure uses a shot of the van against a backdrop of wilderness and mountains as its main image to capture the essence of life with a camper. Brochure shots have always emphasized the outdoor life, showing families or couples relaxing and enjoying themselves in scenic locations. What is especially interesting is the way the brochure pictures over time have become period social documents that capture the changing aspirations, fashions, and lifestyles of five decades. Yet they have one common element: people getting together to have fun away from the stress of daily life. The clothes, hairstyles, and interior fabrics and colors may change, but living with a VW camper is always about fun, freedom, and individuality. The appeal of the VW camper has always been the ability to realize the dream of getting away from it all and being yourself.

Abbeville Press, publisher of fine art and illustrated books

From: Traveling with the VW Bus and Camper Next Image
Chapter 4. Selling the Dream
For the past 50 years, the ability to go where you please and when you please has been an enduring theme in VW camper advertising — even the new VW T5 camper brochure uses a shot of the van against a backdrop of wilderness and mountains as its main image to capture the essence of life with a camper. Brochure shots have always emphasized the outdoor life, showing families or couples relaxing and enjoying themselves in scenic locations. What is especially interesting is the way the brochure pictures over time have become period social documents that capture the changing aspirations, fashions, and lifestyles of five decades. Yet they have one common element: people getting together to have fun away from the stress of daily life. The clothes, hairstyles, and interior fabrics and colors may change, but living with a VW camper is always about fun, freedom, and individuality. The appeal of the VW camper has always been the ability to realize the dream of getting away from it all and being yourself.