Brian D. Hoefling

Brian D. Hoefling

Brian D. Hoefling is a cocktail historian, instructor, and inveterate barfly. The founder of the Herzog Cocktail School and a specialist in custom cocktail courses, his writing has appeared in the Boston Business Journal. He lives in Boston with an impressive selection of rums. Visit him at herzogcocktailschool.com.

The Cocktail Seminars

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As a senior at Yale, Brian Hoefling realized that his classmates were about to enter the real world with an imperfect knowledge of how to prepare and enjoy cocktails. To remedy this dangerous deficiency, he devised and taught The Cocktail Seminars.

In his subsequent career as a cocktail teacher and writer, Hoefling has developed and refined The Cocktail Seminars into the present book. Each of the five seminars herein (from beginner to advanced) covers thirty different drinks, which are arranged so as to progressively introduce the ingredients and techniques of mixology, as well as its eventful history. In each seminar, an exercise and examination challenges readers to apply what they’ve learned to the creation of new and variant drinks.

Hoefling’s seminars are founded on the principle that all cocktails consist of a base spirit modified in certain fundamental ways, such as sweetening, souring, bittering, aromatizing, aerating, lengthening, and thickening. Each cocktail is illustrated by a color-coded wheel that shows how the base spirit is modified by the other ingredients.

Those who are less serious about their cocktail education may also consult The Cocktail Seminars for drink recipes as needed, or display this handsome volume, bound in faux leather, on their bar cart—but they are only robbing themselves of a brighter future through the gift of education. The Cocktail Seminars will make an excellent gift for all but teetotalers.

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Classic Cocktails

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A miniature mixology reference

With this colorful, portable guide, aspiring mixologists and veteran barkeeps alike have a handy resource that satisfies all their needs. This Tiny FolioTM presents one hundred easy-to-follow recipes for the most essential mixed drinks, from all-time favorites like the Martini and Manhattan to modern classics like the Cosmopolitan. Illustrated throughout with color photographs and full of bartending advice and historical tidbits, this book will be an indispensable companion behind the bar or at your next cocktail party.

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Distilled Knowledge

The Science Behind Drinking’s Greatest Myths, Legends, and Unanswered Questions

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A charming, uproarious exploration of the scientific answers to our most timeless questions about drinks and drinking

The world is full of questions, myths, and half-truths about drinking. Beer before liquor, never sicker? Should you drink the hair of the dog that bit you?

These questions usually have hilarious answers, but more often than not, the old wives’ tales and wild guesses of bartenders (and –goers alike) drown them out. For the first time in one volume, Distilled Knowledge compiles all the major points of discussion and disputation—with the science to either back them up or knock them down.

Cocktail historian and instructor Brian D. Hoefling’s pithy, conversational text is divided into two parts. The first, “What Hits the Glass,” discusses the ins and outs of fermentation, distillation, aging, and mixing—even solving the age-old conundrum between “shaken” and “stirred.” The second section, “What Hits the Body,” deals with the after-effects of alcohol on the human body, answering a wide range of questions on intoxication, social lubrication, and hangovers.

Readers will receive a complete and comical education through this attractive volume, which features clear, cheeky illustrations throughout. Complete with cross-references, scientific appendices, and a full index, the easily digestible entries are robust enough to put an end to any barroom dispute. A compulsively readable book, Distilled Knowledge is as funny as it is factual and will delight cocktail enthusiasts, beer aficionados, and those who love a good bit of trivia.

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