Michael Thibodeau who lives in New York, is a graphic designer and brand identity consultant, as well as an avid accumulator of cigarette ephemera.
Branding and Design in Cigarette Packaging
This volume presents more than 300 cigarette packs showing how designers have used words and pictures and eye-catching graphic design to make smoking irresistible.
For more than a hundred years, the well-heeled cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of people in as many different cultures as possible. The result is compelling graphic design that employs a startling range of images, from saints to skeletons, golden bats to butterflies, tartans to top hats. This compendium of some of the best examples is an additively entertaining resource for designers, typographers, commercial artists, and branding professionals, as well as collectors.Complementing the striking images is a flavorful text that explores the changing ways that specific cigarette brands have been promoted over the years. What factors distinguish a successful brand from a flop? Who smokes Life cigarettes, and who picks up a pack of Death instead? Why did the industry market both Uptown and Downtown brands simultaneously? What makes certain symbols popular across far-flung national boundaries — Tiger cigarettes, for example, pop up from Latin America to Indonesia. And how much has the packaging contributed to the fact that cigarettes are still consumed with fervor by people all around the world, regardless of class, culture, and the well-known health risks?